We’ve all seen terms like “clean perfume” and “non-toxic fragrance,” but what do they really mean? At Ourside, we take a conscious, transparent approach to ingredients and safety. Here’s why that matters.

When you hear the word “synthetic,” you might think of something artificial or harmful. But in fragrance, synthetics are not the enemy. In fact, they’re one of the most important tools perfumers have, and they’re in nearly every fragrance you know and love.

Let’s break it down.

First, a word on “clean fragrance” and “non-toxic perfume”

These terms are everywhere and often used interchangeably, but they don’t have clear definitions. “Clean” can mean different things to different brands, and there’s no universal standard for what counts as “non-toxic.”

At Ourside, we don’t rely on those labels. Instead, we focus on being specific and transparent.

We formulate without known endocrine disruptors, use IFRA-compliant ingredients, and work with experienced perfumers to ensure safety and quality. In other words, our perfumes are made consciously, not just marketed that way.

Myth #1: Natural is always better

Natural ingredients can be beautiful, but they’re not always the safest or most sustainable.

• Skin sensitivity: Some naturals, like citrus oils or oakmoss, can cause allergic reactions.
• Environmental impact: Harvesting rare botanicals like sandalwood or rosewood can contribute to overfarming and deforestation.
• Animal-derived ingredients: Historically, materials like musk or civet were sourced from animals. We don’t use those. Ever.

Myth #2: Synthetic means toxic

This is one of the biggest misconceptions in the clean beauty world. Synthetic doesn’t mean unsafe.

In fact, many synthetics are safer, more stable, and more ethical than their natural counterparts.

At Ourside, we use safe, high-quality synthetic ingredients that meet rigorous global standards. Everything we make is cruelty-free, vegan, and thoughtfully formulated.

Myth #3: Synthetic fragrances smell “fake”

Some of the most nostalgic, emotional, and imaginative scents are only possible thanks to synthetics.

Ever smelled something that reminded you of warm skin, a summer storm, or the idea of a memory? That’s the power of modern perfumery.

Synthetics allow us to tell stories through scent. These are stories that might not exist in nature but feel deeply familiar.

What We Believe

At Ourside, we believe in a conscious approach to fragrance.

That means:

• Using both safe synthetics and mindfully sourced naturals
• Staying free from known endocrine disruptors
• Producing in small batches in New York
• Prioritizing transparency and artistry over trends or fear-based marketing

We don’t just want to be part of the conversation around clean or conscious beauty. We want to deepen it.

Want to know more about what’s in your bottle?

We’re happy to share. Transparency isn’t just a buzzword for us. It’s a commitment.