Formulating fragrance is like penning a story—
Each note shifts the narrative to craft a beautiful chorus.
Intimate. Intentional. Impressionable.
TRADITIONAL LUXURY FRAGRANCES ARE FORMULATED BY AN ELITE CLIQUE OF
OLD-WORLD MASTER PERFUMERS WHO ARE INSPIRED BY THEIR FLEETING MOMENTS AND CORE MEMORIES:
LAVENDER IN PROVENCE. LILIES OF THE VALLEY. POWDERY.
INTENSE. EVEN ORIENTAL-Y?!
WE’VE BEEN CONDITIONED TO BELIEVE THAT THESE SCENTS CAPTURE
EVERYBODY.
BUT IN REALITY, THEY ONLY TELL ONE SIDE OF THE STORY