—KETA, Founder

OURSIDE IS INSPIRED BY THE STORIES MY MOTHER TOLD ME ABOUT HER NIGHTS IN TUNISIA. THOUGH THE DETAILS WOULD CHANGE, ONE THING REMAINED THE SAME – THE UNFORGETTABLE SCENT OF MIDNIGHT JASMINE.

I’VE ALWAYS BEEN INTRIGUED BY THE WAY SCENT CAN CONNECT US TO MEMORIES PAST AND HELP ME SOAK IN THE PRESENT. I LOVE THAT WITH SCENT THERE IS NO RIGHT AND WRONG, ONLY WHAT MAKES US FEEL GOOD. FOR ME, SCENT IS THE ULTIMATE FORM OF SELF-CARE THAT HAS THE POWER TO CHANGE HOW I FEEL WITHOUT CHANGING HOW I LOOK. IT IS OUR VISION TO CREATE AND BOTTLE THIS POWERFUL EXPERIENCE IN OUR FRAGRANCES, SO MORE PEOPLE CAN SHARE THE POWER OF A TRANSFORMATIVE MOMENT, THROUGH SCENT.

I STARTED OURSIDE DURING COVID WITH A SMALL GRANT I WON DURING MY MBA, WITH MY SISTER KAJA AND MY MOM TRISH BY MY SIDE. IT STARTED INSPIRED BY MY MOM’S STORIES, AND GROUNDED IN CONVERSATIONS I HAD WITH MY SISTER ABOUT WHAT IT MEANS TO CREATE CLEAN PRODUCTS, AND WHAT BRANDS SHOULD STAND FOR. AS OURSIDE GROWS AND EVOLVES, AT OUR CORE WILL ALWAYS BE A FEW VALUES: LOVING OURSELVES AS WE ARE, CELEBRATING DIVERSITY, CREATING PRODUCTS THAT ARE GOOD FOR US AND THE PLANET, AND CREATING LITTLE MOMENTS OF BLISS DURING OUR CHAOTIC LIVES.

WELCOME TO A WORLD OF OUR OWN,
KETA