—KETA, Founder

OURSIDE IS INSPIRED BY THE STORIES MY MOTHER TOLD ME ABOUT HER NIGHTS IN TUNISIA. THOUGH THE DETAILS WOULD CHANGE, ONE THING REMAINED THE SAME – THE UNFORGETTABLE SCENT OF MIDNIGHT JASMINE.

I’VE ALWAYS BEEN INTRIGUED BY THE WAY SCENT CONNECTS US TO MEMORIES PAST AND HELP ME SOAK IN THE PRESENT. WITH SCENT THERE IS NO RIGHT AND WRONG, ONLY WHAT MAKES US FEEL GOOD. IT IS THE ULTIMATE FORM OF SELF-CARE - IT HAS THE POWER TO CHANGE HOW I FEEL WITHOUT CHANGING HOW I LOOK. IT IS OUR VISION TO CREATE AND BOTTLE THIS POWERFUL EXPERIENCE IN OUR FRAGRANCES, WE CAN SHARE THE POWER OF A TRANSFORMATIVE MOMENT, THROUGH SCENT.

I STARTED OURSIDE DURING COVID WITH A SMALL GRANT I WON DURING MY MBA, WITH MY SISTER KAJA AND MY MOM TRISH BY MY SIDE. IT STARTED INSPIRED BY MY MOM’S STORIES, AND GROUNDED IN CONVERSATIONS I HAD WITH MY SISTER ABOUT WHAT IT MEANS TO CREATE CONSCIOUS PRODUCTS, AND WHAT BRANDS SHOULD STAND FOR. AS OURSIDE GROWS AND EVOLVES, AT OUR CORE WILL ALWAYS BE A FEW VALUES: LOVING OURSELVES AS WE ARE, CELEBRATING DIVERSITY, CREATING PRODUCTS THAT ARE GOOD FOR US AND THE PLANET, AND CREATING LITTLE MOMENTS OF BLISS DURING OUR CHAOTIC LIVES.

WELCOME TO A WORLD OF OUR OWN,
KETA